December 18, 1997

Artificial Joy Club: Peabody’s DownUnder

December 18, 1997 

Back in the days when their band was still known as Sal’s Birdland, Artificial Joy Club’s resident “chick singer” Sal and guitar guru Leslie Howe used to spend their free time helping out another young singer named Alanis Morissette. Alanis, as we all know, has since exploded into the stratosphere with her debut release, JAGGED LITTLE PILL, but AJC have noisily assembled a smashing major-label debut of their own in the form of MELT, and Thursday evening at Peabody’s DownUnder, the charismatic Canadian quintet put on a display that made Morissette’s JAGGED LITTLE live show seem novice by comparison. 

Playing Peabody’s nearly two years to the day since Birdland’s last Cleveland gig at the venue, AJC electrified the sparse but enthusiastic audience throughout the otherwise chilly December evening. Opening with the deliberate defiance of MELT’s “I Say,” AJC generated some serious energy from the start. The brooding “Cheeky Monkey” followed suit, as Howe and fellow six-stringer Michael Goyette honed their razor edge attack as Sal wound herself into a frenzy, prowling the stage barefoot on an oriental rug as she sang. She’s napalm with Novocain, this one. A kite in a hurricane.

The band hit an early stride early on with MELT’s opening salvo, the sarcastic-laden “Psychic Man,” which Sal playfully dedicated to soul sister Dionne Warwick. Dripping with drama and showered with shimmering guitars, “Psychic Man” was a caustic treat. “No Shame” offered a slight change of pace, a wry look at being the underdog in a bussiness full of sharks and piranhas. “This song is about not being famous in the music bussiness,” Sal quipped as the band sauntered into “No Shame.” “We can definetily relate to that.” With muscular guitars, soaring vox, and torching solo by Goyette, “No Shame” perfectly set the stage for AJC’s first single.

As bassist Tim Dupont sprang to life with a twisted, pulsing groove, Sal introduced “Sick and Beautiful” as “a song about a few of my ex-boyfriends.” The explosive energy of the dark radio hit carried over into the crowd.

Feeling plenty of love from the audience, AJC rewarded the longtime fans in attendance with several cuts from Birdland’s NUDE PHOTOS INSIDE, including “I’m so Fucking Happy,” which perfectly reflected the attitude and wit that is Artificial Joy Club. I’m so fucking happy/My life is a dream/A day at Disneyland, Sal smirked. I’m so very happy/ I just want to scream.

“Wake Up” simply cooked, raising the temerature in the previously frigid room to its boiling point. While many of the songs on MELT have a full sound replete with lush keyboards, this was an all-out, in-your-face guitar assault. Next up were a couple more vintage Birdland treats, after which the lively Goyette coaxed an assortment of squaks and screams from his guitar for “Skywriting,” the bands soaring second single.

Their momentum at its peak AJC brought the set to a rousing finish with a funky, cosmic reading of “You’re Too Good to Me.”

Begged back onstage for an encore, Artificial Joy Club dutifully obliged with a jarring cover of Led Zeppelin’s “Immigrant Song” that matched the power and fury of its original note for note. Sal may just be a “chick singer,” as she puts it, but she went toe-to-toe with a legend and came out on top.

If you’re among the 16-or-so million people who ran out and bought JAGGED LITTLE PILL but have yet to experience Artificial Joy Club, you’re seriously missing the boat. Their junk is habitual. It’s sick and it’s beautiful.

Bottom line: there was nothing artificial about the joy experienced in the club on this night.

by: Steven Batten

October 6, 1997

An unnatural kind of joy: Melting in the LA sun with a content Artificial Joy Club

Artificial Joy Club with Velveteen
Tuesday, September 30
Republik

It’s both appropriate and ironic that when Sal (no last name), the smoky throated vocalist of Ottawa’s Artificial Joy Club, rings up Fast Forward for a little mandatory press chat she’s not calling from the one of the exotic climes you’d expect from a member of the Cancon FM radio posse (Kitchner or Moose Jaw, for example), but rather chilling on a cell phone on a beach in Los Angeles. 

Ironic because Sal’s lyrics (as evidenced on their new platter, Melt, featuring the hit single “Sick and Beautiful”) are so chock full of pop culture references – the Bionic man, the Brady Bunch, Godzilla, lesbian porn (?), etc. – you’d expect someone more used to the dull blue flicker of the tube as opposed to the blazing California sun.

“Of course I watch too much TV,” quips Sal, reinforcing the notion of cathode-ray victim. “I’m just a product of my twisted upbringing – well not that twisted. It’s just that I watch television quite late at night and I don’t know if any one else has noticed, but Sunday nights suck because all they show are infomercials and I get pissed off because I pay extra money for cable and now they’re showing me commercials all night long!”

Anyway, Sal hasn’t really had much time to be irritated by Richard Simmons, Tony Robbins and Co. lately. Which brings us to the appropriateness of the picture of Sal frolicking about in the land of silicon and surf. See, the Artificial Joy Club (who sound like an agro update of the ’80s Cancon pop sensation, One to One) have just wrapped up three incredible months of climbing the post-alternative ladder of success. Besides the hit song, the quintet managed to score a second stage slot on Lollapalooza (sure it’s kind of sucked since… well, alright, its always kind of sucked – but you probably wouldn’t complain if your band was asked to play).

“It was great,” recalls Sal. “Although I was really kind of freaked because I thought, ‘Oh man, we’re way too pop to be on Lollapalooza – we’re going to get killed.’ But, people liked us. The last show we played there must have been 3000 people watching just us.”

Of course, the touring life inevitably has its downsides; Sal cites the mosh pit uber goons pelting them with stuff as one, and being holed up in a van with her all male bandmates as another.

“There’s probably a part of me that will never understand men,” she explains. “When you’ve been on the road for three months without a break it definitely does wear you down; all guys talk about is chicks and sex. Constantly. It’s so tedious and boring. Like, oh my God, they could have had sex five minutes before and they’re looking to have it again. It’s like, ‘Don’t you have anything else to think about.?'”

All in all, though, Sal’s pretty content with her lot in rock and roll life at the moment. For the time being, at least, she seems more concerned with sunscreen than Nick at Nite.

“It’s been an amazing summer. I haven’t seen one day of rain – except when Lollapalooza went to Toronto. Other than that, though, it’s been 90 degrees every day. I’m definitely having a good time.”

FFWD Weekly
Copyright © 1997. All Rights Reserved.

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